It’s 6.30pm and everyone needs dinner
You’ve had a long day, the family wants something normal and your diet expects you to cook yourself a completely separate meal.
Done-for-you nutrition
Lose fat eating food planned for you by a chef with Michelin-star kitchen experience.
Most diet plans survive right up until real life turns up. Every week, I plan your menu, write your recipes, calculate your portions and organise one money-saving shopping list.
1:1 coaching from £79per month
No calorie counting. No sales call. 30-day guarantee.
4 stone lost in 6 months
“For the first time, this doesn’t feel like another diet. It just feels like my normal life now.”— Zoe, Fuelled By Chef client
Real client
Real progress
Real progress
2st 2lb lost in 8 months
“I spent years thinking I just needed to work harder. It turned out I just needed to get the nutrition right.”— Rosalie, Fuelled By Chef client
Real client
Real progress
Real progress
Built around how you live and train
Nutrition that fits your goal—
not somebody else’s routine.
Whether you train six days a week or you’re simply ready to stop guessing, your plan is built around your body, schedule, household, budget and goals.
Everyday gym-goersReady for their nutrition to match the effort they put into training.
Strength athletes & weightliftersImproving body composition without living on repetitive meals.
5K to marathon runnersFood that supports training, recovery and their wider goals.
Team & combat-sport athletesPractical nutrition around sessions, competition and real life.
Busy parents & professionalsQuick meals, one family dinner and a more efficient food shop.
Anyone tired of guessingCalories, portions, menus and shopping lists sorted for them.
Where most diets actually fall apart
It isn’t a lack of willpower.
It’s a plan that doesn’t survive real life.
You can usually follow a new diet while the fridge is full, motivation is high and the week is going to plan. Then real life turns up.
The healthy dinner hasn’t touched the sides
You’ve eaten perfectly all day, but the food wasn’t filling or satisfying. Now you’re standing in front of the cupboard looking for something else.
Friday night becomes Monday morning
One takeaway becomes “I’ve ruined it now.” The rest of the weekend follows, and another fresh start gets scheduled for Monday.
Your food shop keeps creeping up
You buy ingredients for disconnected meals, forget what is already at home and still end up paying for last-minute food when the plan falls apart.
You don’t need to become more disciplined. You need an approach built around the life you already have.
This isn’t just a meal plan
It’s 1:1 nutrition coaching—
with the food sorted too.
I handle the calculations, menu planning and shopping list. The coaching helps you make it work when real life isn’t perfect.
I do the nutrition maths
Your calories, protein and portions are calculated behind the scenes. No tracking app or daily macro puzzle required.
I make your food budget work harder
Your menu reuses ingredients intelligently, plans leftovers and gives you one focused list—helping cut waste, duplicate buys and expensive last-minute meals.
We review what happens in real life
Each week we look at progress, hunger, energy, consistency and the situations that made the plan difficult to follow.
We adjust the approach
Meals, portions and strategies change as needed. You aren’t left with the same PDF while your life and progress move on.
The plan gives you direction. The coaching helps you keep moving.
This is what fat-loss food can look like
No punishment meals.
No chicken-and-rice existence.
These are the kinds of meals Fuelled By Chef clients can build their plan around.
Fast • filling • takeaway-style
Sticky chilli beef noodles
Big flavour and a proper dinner, with your portion adjusted around your target.
Vegetarian • colourful • high protein
Loaded halloumi flatbread
Golden halloumi, avocado and punchy pickled onions on a warm flatbread—proper food that still fits the plan.
Comfort food • family-friendly
Tuna & broccoli pasta bake
Creamy, filling and easy to share, with your portion structured around your goal.
Every recipe includes your exact portions, clear instructions, cooking time and practical substitutions. The nutrition is already calculated and the ingredients are organised into one weekly shopping list.
Fuelled By Chef • Client plan • Week 01
Your weekly menu & shopping guide
- 01. Sticky chilli beef noodles20 min
- 02. Creamy pesto chicken pastaOne pan
- 03. Loaded BBQ chicken wedgesFamily meal
- 04. Salted PB banana oatsPrep ahead
What you actually receive
We do the maths and planning.
You cook and eat.
✓
Done-for-you calculations
Your calories, protein and portions worked out behind the scenes.
✓
Personalised weekly menu
Your meals arranged around your routine, preferences and household.
✓
Chef-created recipes
Meals selected for your preferences, confidence, time and household.
✓
Money-saving shopping list
One focused list designed to reduce waste, duplicate buys and unnecessary spending.
✓
Weekly check-ins
Progress, hunger, energy and real-life problems reviewed together.
✓
Feedback & support
Clear next actions, useful adjustments and help between reviews.
Simple from day one
No sales call. No awkward pitch.
Just coaching built around you.
Choose your option
Join monthly or choose the recommended three-month block directly through the website.
Complete your onboarding
Tell me about your goals, routine, preferences, cooking confidence, budget and the situations you normally struggle with.
Meet your coach
We’ll use a 30-minute onboarding call to clarify what you need and agree the first priorities. This is coaching after joining—not a sales call.
Receive your plan
Your calculated portions, personalised menu, recipes and organised shopping list arrive within five working days.
Check in each week
You report your progress, hunger, energy and challenges. I review it, provide feedback and make the necessary adjustments.
Client transformations
Different starting points.
An approach built around each person.
Real clients learning how to make proper food, practical nutrition and consistent support work in their own lives.
4stone lost
in 6 months
in 6 months
Real client. Real progress.
Zoe didn’t need food she could force herself to tolerate.
She needed food that made consistency easier.
“I’ve lost 4 stone in just 6 months, but the biggest change has been how I feel about food and myself. Before starting with Jonathan, I never thought I’d be where I am now. I feel like a completely different person. My relationship with food has completely changed. I don’t feel like I’m constantly dieting or that I have to cut out all the foods I enjoy to make progress. I’ve learned how to eat in a way that works for me and that I can actually see myself sticking to long term. Of course I’m incredibly happy with the weight I’ve lost, but it’s the confidence I’ve gained and the way I feel day to day that has made the biggest difference. For the first time, this doesn’t feel like another diet. It just feels like my normal life now.”
— Zoe, Fuelled By Chef client
Individual results depend on starting point, consistency and personal circumstances.
2st 2lblost in
8 months
8 months
Training hard. Now seeing the result.
“I was putting in the work in the gym. I just wasn’t seeing it in my body.”
“Before working with Jonathan, I’d always been active and trained regularly, but I never really saw the progress I felt I should have been making. The gym was never the problem. Nutrition was. I thought I was eating reasonably well, but I never really understood how to make my food work alongside my training. I’d try to be ‘good’, get frustrated when nothing seemed to change, and never really knew what I needed to do differently. Since working with Fuelled By Chef, I’ve lost 2st 2lb over 8 months, but more importantly, I finally feel like the work I put into the gym actually shows. I haven’t had to stop eating food I enjoy or live on boring diet meals. I’ve learned how to eat properly for my goals, and for the first time nutrition feels like something I actually understand and can manage myself. Looking at the difference between where I started and where I am now is something I’m incredibly proud of. I feel stronger, more confident and much more comfortable in myself. I spent years thinking I just needed to work harder. It turned out I just needed to get the nutrition right.”
— Rosalie, Fuelled By Chef client
Individual results depend on starting point, consistency and personal circumstances.
This is about more than following a plan
The goal is to feel in control around food again.
Imagine reaching the point where:
- You can open the fridge and know how to build a meal that works.
- You can eat the same dinner as your family without fearing you’ve ruined your progress.
- You can have a takeaway and continue normally the following day.
- You have filling meals you genuinely look forward to making.
- You understand your portions without obsessing over every mouthful.
- You can handle a busy week without abandoning everything until Monday.
The real outcome isn’t another temporary diet. It’s a way of eating you can actually live with—and the confidence to manage it for yourself.
Proper flavour.
Practical nutrition.
Practical nutrition.
Professional chef. Qualified sports nutritionist.
I’ll never hand you a plan I wouldn’t want to eat myself.
I’m Jonathan Herron, founder of Fuelled By Chef.
I’ve spent years working as a professional chef, including experience in Michelin-star kitchens and gaining and maintaining two AA Rosettes over several years.
That background taught me how to build flavour, make ingredients work harder and create food people genuinely want to eat. I later qualified in sports nutrition because I wanted to connect that experience with body composition, health and performance.
Fuelled By Chef gives you the nutrition structure needed to make progress, the food that makes it enjoyable and the ongoing support needed to apply it in real life.
Michelin-star kitchen experienceProfessional kitchen standards
Gained & maintained 2 AA RosettesConsistent cooking and leadership
Qualified sports nutritionistGuidance built around progress
Choose your coaching
The same personal support.
Two ways to start.
Both options include done-for-you nutrition calculations, a personalised menu, chef-created recipes, an organised shopping list and weekly coaching.
A plan designed to save you money every week.By planning meals together, reusing ingredients and removing guesswork, your weekly shop can become more focused—with less forgotten food, fewer impulse buys and fewer expensive emergency meals.
Monthly coaching
£79 / month
Ideal if you want maximum flexibility.
- Full personalised onboarding
- No calorie or macro counting required
- Weekly menu and exact portions
- Money-saving shopping list
- Weekly check-ins and adjustments
- Cancel before your next renewal
12-week coaching
£199 / 3 months
Enough time to build momentum, solve problems and create lasting habits.
- Everything in monthly coaching
- Full 12 weeks of individual support
- Time to test, review and refine
- No automatic renewal
- Save £38 versus monthly
- Covered by the 30-day guarantee
This isn’t £79 for a PDF. It’s your nutrition calculated, meals planned, shopping organised and progress reviewed—with a smarter food shop helping offset the cost.
30-day
guarantee
guarantee
Try it properly, not riskily
The Fuelled By Chef guarantee.
Complete your onboarding, use your plan and submit your weekly check-ins. If, within your first 30 days, you don’t feel clearer, more in control and confident that the coaching fits your life, email me and I’ll refund your payment.
No argument. No sales call. No being trapped in something that isn’t right for you.
Before you start
A few quick answers.
Do I need a call before joining?
No. There is no sales call. Choose your option online and complete the questionnaire after joining. Your onboarding call happens after payment and is used to build your coaching—not sell it to you.
Is this personal training?
No. Fuelled By Chef is personalised nutrition coaching. Your plan can account for your existing activity and training, but individual workout programming and exercise instruction are not included.
What are you actually coaching me on?
We work on hunger, portions, meal structure, food choices, weekends, eating out, family meals, busy workdays and getting back on track after an imperfect day. Your check-in shows us what is working and what needs adjusting next.
Will I have to cook separately for my family?
Usually not. Wherever possible, the household can eat the same main dish while your portions or sides are adjusted around your goal.
Do you support vegetarian or halal diets?
Yes. Vegetarian preferences, halal requirements, dislikes and many common intolerances can be accommodated. If you have complex allergies, a medically prescribed diet or a condition requiring clinical support, contact me before joining.
Do I have to count calories?
No. I calculate your calories, protein and portions behind the scenes and build them into your menu. You receive the quantities already worked out, so no tracking app or daily macro maths is required.
How does the plan help me save money on food?
Your menu is built around the budget you give me. Ingredients are reused across meals, leftovers are planned and everything is combined into one focused list. That means fewer duplicate purchases, less forgotten food, fewer impulse buys and less reliance on expensive last-minute meals. Exact savings depend on your current habits, but every menu is deliberately designed to make your weekly shop work harder.
What if I’m too busy to cook?
That is exactly why the plan includes quick meals, make-ahead options, easy substitutions and low-effort backups. Most core recipes are designed for around 20–30 minutes with minimal washing up.
How quickly will I receive my plan?
Your starting plan will be delivered within five working days of completing your onboarding questionnaire and call.
What happens during a weekly check-in?
You report your progress, hunger, energy, meal enjoyment, consistency, wins and anything that made the week difficult. I review it and provide clear actions or adjustments for the following week.
Can I cancel monthly coaching?
Yes. Monthly coaching can be cancelled before the next payment is due. The 12-week option is paid upfront and does not renew automatically.
What if it isn’t right for me?
Use the plan and submit your check-ins. If you don’t feel clearer, more in control and confident that the approach fits your life within the first 30 days, contact me under the Fuelled By Chef Guarantee.
Made to fit you
You don’t need another Monday morning restart.
Your nutrition calculated. Your menu planned. A shopping list designed to save you money. Proper food and weekly coaching—without counting every calorie yourself.
30-day money-back guarantee. No sales call.