Privacy Policy

Last updated: 16 September 2026

Fuelled By Chef respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we use it, how long we retain it and the rights available to you.

1. Who we are

Fuelled By Chef is currently operated by JH Enterprises LTD., trading as Fuelled By Chef.

For data-protection purposes, Jonathan Herron is the data controller responsible for the personal information collected through this website and Fuelled By Chef’s nutrition-coaching services.

Business address:
69 Sycamore Avenue
Lowestoft
Suffolk
NR33 9PH
United Kingdom

Email: jonathan@fuelledbychef.com

2. Who our services are for

Fuelled By Chef’s coaching services are intended for people aged 18 or over.

We do not knowingly offer coaching services to, or collect personal information from, anyone under 18. Please do not submit information about a child through our website or consultation form.

3. Information we collect

The information we collect depends on how you interact with Fuelled By Chef.

Information submitted through the website

When you request a free consultation, we may collect:

Your name
Your email address
The type of goal you would like help with
Information about what is currently preventing you from reaching that goal
Any other information you choose to include in your message

The website form emails this information directly to us. The current form does not store completed submissions in the WordPress website database.

Information collected during coaching

If you become a client, we may collect information including:

Contact details
Age, height, weight and body measurements
Dietary preferences and food allergies
Lifestyle, occupation and activity information
Training habits and performance goals
Relevant medical conditions, medications or injuries
Progress photographs, check-in information and coaching feedback
Payment, transaction and invoicing information
Communications between you and Fuelled By Chef

Some of this information—particularly information concerning your health, medical conditions or medication—is classed as special-category personal data under UK data-protection law.

Please only provide information that is relevant to the service.

4. How we use your information

We may use your personal information to:

Respond to consultation requests and enquiries
Decide whether our services are suitable for you
Arrange and deliver nutrition-coaching services
Create personalised nutrition guidance, meal structures and resources
Monitor progress and adjust your coaching
Communicate with you about your service
Process payments and maintain business records
Improve the quality and administration of our services
Protect the security of our website and prevent spam or misuse
Meet our legal, regulatory and insurance obligations
Handle complaints or establish, exercise or defend legal claims

We will not use your information for unrelated purposes without explaining the new purpose and identifying an appropriate legal basis.

5. Our lawful bases

Under UK data-protection law, we must have a lawful basis for using personal information.

Depending on the circumstances, we rely upon:

Steps before entering a contract: when responding to an enquiry or discussing a potential coaching service.
Performance of a contract: when information is required to provide services you have purchased.
Legitimate interests: to operate, secure and improve Fuelled By Chef and respond to genuine business enquiries.
Legal obligation: where records must be retained for tax, accounting or other legal purposes.
Consent: where you have actively agreed to a particular use, such as optional marketing communications.

Where we process health information or other special-category data for personalised coaching, we will normally rely on your explicit consent.

You may withdraw this consent at any time by contacting us. However, withdrawing consent may prevent us from continuing to provide personalised coaching where that information is necessary to deliver the service safely and appropriately.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Marketing communications

Submitting a consultation form does not subscribe you to a marketing list.

We will only send promotional emails where you have specifically agreed to receive them or where another lawful basis permits us to do so.

You may unsubscribe at any time using the unsubscribe link included in an email or by contacting jonathan@fuelledbychef.com.

7. Sharing your information

We do not sell or rent personal information.

We may share limited information with trusted service providers where this is necessary to operate the website or deliver our services. These may include:

Fasthosts, which provides website-hosting services
Titan Email, which provides email services
Website maintenance, security or technical-support providers
Accountants, insurers or professional advisers
A payment provider, once online payment facilities are introduced
Government authorities, regulators or law-enforcement bodies where disclosure is legally required

Service providers are only permitted to use information for the services they provide to us and must handle it securely.

If we introduce a payment provider, analytics service, advertising pixel, booking platform or email-marketing service, this policy and our cookie information will be updated before that service is used.

8. Payments

Fuelled By Chef does not currently collect card details through this website.

If online payments are introduced, payments will be processed by an authorised third-party payment provider. Fuelled By Chef will not directly receive or store complete payment-card details.

The relevant payment provider may collect and process information under its own privacy policy.

Business transaction and accounting records may be retained where required for tax, accounting and legal purposes.

9. International transfers

Some technology providers may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure an appropriate legal safeguard is in place, such as UK adequacy regulations or approved contractual protections.

10. How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Our usual retention periods are:

Unsuccessful enquiries: up to 12 months after the last communication
Active client information: throughout the coaching relationship
Coaching and progress records: normally up to three years after coaching ends, unless a shorter or longer period is justified
Contracts, invoices and financial records: up to six years where required for tax, accounting or legal purposes
Marketing information: until you unsubscribe or withdraw your consent

We may retain particular information for longer where necessary to meet a legal obligation, comply with insurance requirements or establish, exercise or defend a legal claim.

Information that is no longer required will be securely deleted or anonymised.

11. How we protect your information

We use reasonable technical and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures include limiting access to client information, using password-protected accounts, maintaining website security controls and using established service providers.

No internet or email system can be guaranteed to be completely secure. Please avoid sending unnecessary medical information or highly sensitive documents through ordinary email.

12. Cookies and website technology

The website may use cookies or similar technologies that are strictly necessary for security, administration and essential website functions.

We do not currently use advertising pixels or non-essential analytics cookies. If non-essential cookies are introduced, visitors will be provided with appropriate information and consent choices before those cookies are activated.

You can manage or delete cookies through your browser settings. Disabling essential cookies may affect how parts of the website operate.

13. Your data-protection rights

Depending on the circumstances, you may have the right to:

Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain processing
Request the transfer of information you provided
Withdraw consent at any time
Object to direct marketing
Complain to the Information Commissioner’s Office

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email jonathan@fuelledbychef.com. We may need to verify your identity before completing a request.

14. Automated decision-making

Fuelled By Chef does not currently use personal information to make decisions that have legal or similarly significant effects through solely automated processing.

Nutrition plans and coaching recommendations involve human review and professional judgement.

15. Photographs, testimonials and case studies

We will not publish an identifiable client photograph, testimonial or case study without obtaining separate permission.

You may withdraw permission for future use by contacting us. Withdrawal will not necessarily affect material that has already been lawfully printed or published, although we will take reasonable steps to remove it from channels under our control.

Where practical, case studies may be anonymised or presented using limited identifying information.

16. Links to other websites

Our website may contain links to third-party websites or services. Fuelled By Chef is not responsible for how those organisations collect or use personal information.

You should review their privacy information before submitting personal details.

17. Changes to this policy

We may update this Privacy Policy when our services, legal structure or technology providers change.

The latest version will be published on this website with an updated revision date. Important changes may also be communicated directly to active clients where appropriate.

18. Complaints and contact details

Please contact us first if you have a question or concern about how your information has been handled:

Jonathan Herron — Fuelled By Chef
69 Sycamore Avenue
Lowestoft
Suffolk
NR33 9PH
United Kingdom

Email: jonathan@fuelledbychef.com

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: https://ico.org.uk